It only makes sense for something electric to create a buzz
February 25, 2009
This year’s North American International Auto Show (NAIAS) in Detroit was no different – all the buzz came from the electric cars.
Every year, commentators ask why America seems to have missed the boat on electric cars. Where are they? Why doesn’t everyone have one? Recent spikes in gas prices only added fuel to the fire – so to speak.
The truth is, electric cars haven’t been practical. They cost $2,000 to $3,000 more than hybrids. In turn, hybrids are more expensive than “regular” gas or diesel cars. The reason? Batteries with enough juice to run a car are bulky (often taking up the whole trunk) and pricey.
In other words, angry consumers pointing the finger at Detroit should have looked in the mirror. If there was a market for electric cars, Detroit would have done more to provide product for it. If the NAIAS is any indication, things have changed.
Cadillac, Tesla, Toyota, Chrysler, Ford and Mercedes-Benz all unveiled new and advanced electric models. These weren’t just sci-fi prototypes: Ford and Toyota committed to selling all-electric cars by 2011 and 2012, respectively.
Ford is anticipating annual sales of 5,000 – 10,000. They’re also planning a battery-powered commercial van for 2010 and a plug-in hybrid (the battery can be charged via conventional socket) by 2012.
If the NAIAS is any indication, the days of electric cars reaching maximum speeds only in playground zones are over. The days of giving up trunks for expensive and heavy batteries are over.
The days of huge gas tanks may be over too.

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